Frequently Asked Questions
It reimagines the traditional Spanish knife sharpener and Japanese aesthetics to launch the game, using mupis that look ‘sliced’ by a katana and urban activations that take the story to the streets.
The idea was developed by CLV; media was handled by Mediacom; production by We Are CP, with a sensory collaboration from chef Jordi Roca.
Across Spanish cities, highlighting an immersive installation at Madrid’s Atocha Station and katana-sliced mupis, plus street-level actions with real knife sharpeners.
It fuses Spanish folklore and Japanese culture through craft and physical design, turning the ‘cut’ into a visual metaphor for precision, transformation, and inner quest.
OOH can be performance: when creativity roots in cultural symbols and sensory experience, the street becomes a living medium that amplifies narrative and connection.
Ready to advertise outdoors?
BM Outdoor plans, buys and prints OOH campaigns across all 50 states. Request a free quote with no commitment.
Comments
Be the first to comment.