Frequently Asked Questions
It’s an eye-level OOH installation in New York City promoting Charli XCX’s upcoming release, featuring a dramatic portrait that reflects the mood of Wuthering Heights.
Because its visual intimacy, dark tone, and ground-level positioning create a cinematic, emotional moment that contrasts with NYC’s vibrant street textures.
Eye-level billboards deliver personal, high-impact interactions with pedestrians, allowing Charli’s imagery to feel immersive and culturally integrated.
Charli XCX officially returns on February 13 with her new project, teased through this atmospheric billboard moment.
That emotionally driven visuals, placed strategically and contextually in urban environments, can create memorable cultural touchpoints that extend far beyond traditional advertising.
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