Frequently Asked Questions
It’s a limited-edition cookie launch combined with an OOH campaign featuring AR activations, nostalgic design, and glow-in-the-dark packaging.
Because it merges 80s nostalgia and pop culture with outdoor media, making a snack brand part of a global entertainment phenomenon.
By using billboards, digital screens, and transit shelters, the campaign creates massive visibility and immerses fans in the Stranger Things universe.
It engaged both fans of Stranger Things and cookie lovers, creating social buzz and memorable brand interactions through AR activations.
That blending culture, interactivity, and outdoor advertising can create shareable moments, deepen emotional connections, and boost product visibility.
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