Chips Ahoy has teamed up with Stranger Things to launch a limited-edition cookie collection and a bold out-of-home (OOH) campaign filled with nostalgia, interactivity, and immersive experiences. With glow-in-the-dark packaging, QR codes unlocking AR adventures, and strategic OOH placements, the brand invites fans to step into the Upside Down while enjoying their favorite cookies.
What’s the idea behind this campaign?
The campaign goes beyond packaging. By merging limited-edition Stranger Things cookies with augmented reality (AR), fans can scan QR codes, enter the world of the Upside Down, search for hidden cookies, and even win real prizes. It’s a playful bridge between physical products and digital experiences.
How was the idea executed?
The campaign was amplified through billboards, digital screens, transit shelters, and experiential activations in key city locations. These OOH formats create a visual and cultural impact, ensuring fans encounter the Stranger Things world beyond the screen. Packaging with glowing effects adds to the immersive feel.
Why is this execution unique?
By combining 80s nostalgia, pop culture, and AR innovation, Chips Ahoy positions itself as more than just a cookie brand. The execution transforms retail packaging into an experiential gateway, while OOH brings the magic into everyday spaces.
How does it connect with audiences?
Fans of Stranger Things are drawn by nostalgia and cultural relevance. The campaign’s use of AR activations, OOH formats, and glow-in-the-dark designs creates shareable, memorable experiences. This fosters an emotional bond with the brand while driving purchase intent through exclusivity.
Final thoughts: Nostalgia meets OOH innovation
With this collaboration, Chips Ahoy and Stranger Things show how OOH can seamlessly merge culture, interactivity, and physical retail. By turning a snack into an immersive experience, the campaign proves that the future of outdoor advertising lies in blending storytelling with technology and fandom.
FAQs about this campaign
What is the Chips Ahoy x Stranger Things campaign about?
It’s a limited-edition cookie launch combined with an OOH campaign featuring AR activations, nostalgic design, and glow-in-the-dark packaging.
Why does the campaign stand out?
Because it merges 80s nostalgia and pop culture with outdoor media, making a snack brand part of a global entertainment phenomenon.
How does OOH play a role?
By using billboards, digital screens, and transit shelters, the campaign creates massive visibility and immerses fans in the Stranger Things universe.
What reaction did the campaign generate?
It engaged both fans of Stranger Things and cookie lovers, creating social buzz and memorable brand interactions through AR activations.
What can brands learn from Chips Ahoy?
That blending culture, interactivity, and outdoor advertising can create shareable moments, deepen emotional connections, and boost product visibility.
Craft emotive OOH that resonates
Explore high-visibility print and OOH formats that elevate brand values and recall.
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