Clinique's dreamy summer pop-up offers complimentary skincare, SPF tips, makeup touch-ups, and trendy van vibes across Europe!
The Coolest School of the Summer
This summer, Clinique introduced an imaginative and interactive brand activation: the University Summer School. Designed to be both educational and entertaining, the experience redefines summer school in the most refreshing way—on wheels and in style.
On-Trend and On-Point
From the branded van pop-up format to the eye-catching butter yellow color and oversized props, this activation hits every major trend in experiential marketing. It’s bold, interactive, and irresistibly photogenic.
Europe Gets a Boost of Energy
This type of activation brings energy to city streets, delivering value and excitement directly to consumers. With a balance of skincare education and visual spectacle, Clinique has truly created a standout summer event.
Marketing That Engages
Clinique’s approach shows a deep understanding of what modern consumers crave: meaningful interaction, product discovery, and an experience worth remembering. It’s a masterclass in brand engagement and seasonal relevance.
Pop-Up Perfection
The University Summer School campaign blends beauty, fun, and functionality. It's more than just a pop-up—it’s a statement on how brands can connect emotionally while staying effortlessly stylish and fresh.
