Converse Brings Its Star to Life · 2026-01-06 · 4 min read · By Zanni GA — BM Outdoor
Converse Brings Its Star to Life
Zanni GA — BM Outdoor 2026-01-06 4 min read#OOH#Outdoor Advertising
Quick answer: Converse’s ‘Keep Making’ campaign turns its iconic star logo into a real, human character moving through the city, redefining the brand as a symbol of creativity and self-expression.
Frequently Asked Questions
It’s a creative campaign that brings Converse’s iconic star logo to life as a human character moving through everyday urban environments.
The campaign was photographed by artist and photographer Lois Cohen, known for her raw, urban visual style.
The star has been part of Converse’s identity for decades, closely tied to the Chuck Taylor All Star and the brand’s cultural heritage.
The campaign promotes creative freedom, individuality, and self-expression, summarized in the line ‘no rules, just freedom to create.’
That strong brand icons can be reinterpreted through art and culture, staying relevant without losing authenticity or heritage.
Bottom line: Shot by photographer Lois Cohen, Converse’s ‘Keep Making’ campaign brings the brand’s star logo into everyday urban life. By transforming a historic symbol into a living character, Converse blends street culture, artistry, and heritage—proving that its identity is less about nostalgia and more about freedom to create.
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Billboards
Billboards are large outdoor advertising structures that attract attention from drivers and pedestrians. They provide an excellent platform for brands to showcase their message to a wide audience.
Posters are versatile advertising formats typically used in high-traffic areas. They can effectively convey promotional messages or branding with striking visuals.
Transit advertising takes advantage of public transport systems to reach commuters. It includes ads on buses, subway stations, and shelters, ensuring maximum visibility to a diverse audience.
Specialty advertising encompasses unique formats, such as murals and kiosks, which can provide a creative and engaging way to connect with consumers in specific locations.
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