The sneaker brand Converse launched an irreverent and visually striking campaign by turning its most recognizable symbol into a living character. Instead of remaining a graphic element, the star from the Converse logo steps into real life—moving through the city as a human presence and redefining how the brand expresses its identity.
The star leaves the logo
Shot by artist and photographer Lois Cohen, the campaign features a figure with a star-shaped head navigating everyday urban scenes. Waiting for public transportation, walking city streets, and sharing quiet, familiar moments, the character feels surprisingly relatable despite its surreal appearance.
There are no exaggerated poses or overly stylized settings. The scenes feel natural and observational, grounding the concept in reality and allowing the idea to speak for itself.
From symbol to person
For decades, the star has been inseparable from Converse’s identity, closely tied to its most iconic product, the Chuck Taylor All Star. In this campaign, that legacy is not discarded—it is transformed.
By placing the star in raw, everyday environments, Converse turns a familiar logo into a character that represents real people. The brand moves away from being seen as nostalgic or old-school and instead embraces a contemporary, creative, and human tone.
Artistic language rooted in the streets
The visual language of the campaign is intentionally imperfect. Cohen collaborated with makeup artists and special effects teams to handcraft prosthetics and physical details, avoiding excessive digital polish.
This hands-on approach reinforces the campaign’s message and gives the imagery a tactile, almost uncomfortable realism that aligns with street culture and artistic expression.
No rules, just freedom to create
The campaign’s posters are accompanied by the line “no rules, just freedom to create,” a phrase that captures Converse’s creative philosophy. The message is not about selling a product, but about validating individuality and self-expression.
By letting its logo live an ordinary life, Converse suggests that creativity doesn’t belong to a select few. It belongs to anyone willing to make, experiment, and move forward.
Everyone can be an All Star
“Keep Making” is a campaign that feels honest, slightly uncomfortable, and deeply aligned with Converse’s DNA. The star is no longer just a symbol on footwear—it becomes a reflection of identity and creative freedom.
In bringing its icon into the real world, Converse delivers a simple but powerful idea: anyone can be an All Star if they dare to create and keep going.
FAQs about this campaign
What is the Converse ‘Keep Making’ campaign?
It’s a creative campaign that brings Converse’s iconic star logo to life as a human character moving through everyday urban environments.
Who photographed the campaign?
The campaign was photographed by artist and photographer Lois Cohen, known for her raw, urban visual style.
Why is the star important to Converse?
The star has been part of Converse’s identity for decades, closely tied to the Chuck Taylor All Star and the brand’s cultural heritage.
What message does the campaign communicate?
The campaign promotes creative freedom, individuality, and self-expression, summarized in the line ‘no rules, just freedom to create.’
What can brands learn from this campaign?
That strong brand icons can be reinterpreted through art and culture, staying relevant without losing authenticity or heritage.
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