Frequently Asked Questions
In Tuzla, Istanbul, a pedestrian crossing was redesigned as a living accident chart, with each stripe representing real crash data from the past decade.
It’s unexpected and useful: the message is embedded in the ground where behavior changes—turning data into a tangible, life-saving reminder.
Instead of adding another sign, the public space itself becomes the medium—an OOH principle applied to urban design for maximum relevance and recall.
Yes. The visual system is modular: crossings can be adapted with local data, paired with DOOH counters, heatmaps, and social content for wider reach.
That merging data visualization with place-based design can drive real behavior change—turning everyday infrastructure into persuasive communication.
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