Dolmio Scores with Spurs: Lasagne-Gate Reimagined

Zanni GA 2025-09-17 3 min read #OOH #Outdoor Advertising

Quick answer: Dolmio turned Spurs’ infamous ‘Lasagne-gate’ into a playful OOH win—using humor and football nostalgia to engage fans.

Frequently Asked Questions

It revives the infamous ‘Lasagne-gate’ incident where Tottenham lost out on Champions League qualification—this time flipping it into humor and positivity.

Through bold OOH ad vans placed near Spurs’ match against West Ham, reminding fans that lasagne made with Dolmio is always a win.

It smartly blends football folklore, humor, and brand messaging—making Dolmio relevant in both cultural memory and fan conversations.

Leveraging nostalgia and playful stunts in OOH can transform negative events into engaging stories that strengthen brand affinity.

Bottom line: By reframing ‘Lasagne-gate’ with cheeky match-day OOH, Dolmio turned football folklore into brand love—proof that smart cultural timing plus humor can drive recall without heavy product shots.

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Written by: Zanni GA · Reviewed by: Ed Saenz, CEO — BM Outdoor

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