Victoria Beckham takes over the Victoria Line platform at London’s iconic Victoria Station to mark the launch of her new Netflix documentary. The immersive OOH campaign, created in collaboration with Transport for London, Global, and Netflix, transforms the underground platform into a striking visual gallery celebrating Beckham’s story.
Fashion meets the Underground
For her latest Netflix project, Victoria Beckham merges elegance with urban culture. The OOH installation on the Victoria Line features large-scale portraits that capture her confidence and evolution — a visual statement that commands attention among thousands of daily commuters.
The creative blends minimalism and power: bold photography, neutral tones, and Beckham’s signature pose make the space feel more like an editorial spread than a subway ad.
“Who Does She Think She Is?” — a bold statement
The campaign’s key visual carries the headline “Who Does She Think She Is?”, turning a once-critical phrase into a declaration of strength. Netflix reclaims the narrative, highlighting Beckham’s resilience and transformation from pop star to fashion entrepreneur.
This creative twist not only promotes the documentary but also reflects how OOH can tell personal stories with emotional impact in public spaces.
A collaboration in motion
The partnership between Netflix, Global, and Transport for London exemplifies the power of strategic brand collaborations. The campaign turns one of London’s busiest transit hubs into a storytelling canvas — where streaming meets street culture.
Passing trains blur Beckham’s image, symbolizing motion, evolution, and the passage of time — themes central to the series.
OOH as storytelling
The Victoria Beckham takeover shows that outdoor media can do more than advertise — it can build anticipation and emotion. By occupying an entire platform, Netflix transforms a routine commute into an immersive cultural moment.
Final thoughts
With this elegant, powerful activation, Netflix and Victoria Beckham demonstrate how OOH and DOOH continue to evolve as tools for storytelling. Beyond beauty and fame, this campaign celebrates authenticity, evolution, and the art of self-reinvention — all from the heart of London’s Underground.
FAQs about this campaign
What is Grubhub’s ‘Summon the Food’ campaign?
It’s a brand platform celebrating the magic of food delivery — showing how one tap on the Grubhub app instantly connects users to their favorite meals and local restaurants.
Who created the campaign?
The campaign was developed by independent agency Walrus, which infused humor, simplicity, and emotion into the creative to make Grubhub’s brand feel magical and relatable.
Where did the OOH activations take place?
The campaign rolled out across major outdoor placements in New York City and Chicago, including billboards, subway platforms, and high-traffic transit locations.
What makes this campaign stand out?
Its ability to blend everyday convenience with playful imagination. The ads visualize cravings as if they could be instantly ‘summoned’ — turning ordinary hunger into a fun brand moment.
How does it use OOH effectively?
By meeting people where hunger strikes — in the streets, during commutes, or lunch breaks — and reminding them that satisfaction is just one tap away on the Grubhub app.
Craft emotive OOH that resonates
Explore high-visibility print and OOH formats that elevate brand values and recall.
