Quick answer: HBO’s ‘Welcome to Derry’ brings Pennywise to Times Square with a 3D billboard and citywide OOH, turning New York into a live horror teaser.
Frequently Asked Questions
To immerse citygoers in the IT universe with a 3D Pennywise billboard in Times Square, supported by digital posters across the MTA network.
At Times Square (around 47th Street and 7th Avenue), one of the world’s most visited intersections.
3D visuals and synchronized placements build suspense and curiosity, turning passersby into participants in a cinematic, in-the-wild experience.
No. A striking Pennywise statue was also spotted in West Hollywood, extending the experience beyond NYC.
Iconic locations + immersive formats (3D, networked DOOH) can turn a show premiere into a cultural moment with high organic reach and social buzz.
Bottom line: HBO and OUTFRONT Media transform Times Square with a 3D Pennywise billboard for ‘IT: Welcome to Derry,’ amplified by MTA digital posters and a striking statue installation in West Hollywood—proving how OOH and DOOH can deliver cinematic storytelling in public space.
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#WelcomeToDerry
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#3DBillboard
Written by: Zanni GA — BM Outdoor · Reviewed by: Ed Saenz, CEO — BM Outdoor
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