Quick answer: “We Do Bold” blends tattoo stunts, a limited-time Sweet Heat Bacon Crust, and targeted OOH/mobile billboards to earn PR, drive trial, and stay top-of-mind near purchase moments.
Frequently Asked Questions
Turn flavor equity into culture and trial—then sustain salience via OOH where decisions happen.
Experiences create PR and social talkability; OOH sustains reach and nudges action near the point of purchase.
Anchor on a product hook, add a bold fan experience, and surround it with OOH in competitive, high-traffic areas.
We map high-intent corridors, deploy mobile/static OOH, and track lift through codes, POS windows, or brand lift studies.
Bottom line: Hungry Howie\'s "We Do Bold" campaign combines tattoo experiential stunts, a limited-time Sweet Heat Bacon Crust, and precision OOH/mobile billboards around competitor locations. The result: PR coverage, product trial, and top-of-mind awareness—proving that bold, omni-channel outdoor strategy can turn a 40th anniversary into a lasting cultural brand moment.
Ready to advertise outdoors?
BM Outdoor plans, buys and prints OOH campaigns across all 50 states. Request a free quote with no commitment.
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Written by: Zahira G. · Reviewed by: Ed Saenz, CEO — BM Outdoor
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