Quick answer: Intimissimi’s ‘Feel the Billboard’ adds a real cashmere swatch to street-level billboards, inviting people to touch the fabric and turning OOH into a sensory brand experience.
Frequently Asked Questions
A tactile OOH concept featuring a real cashmere fabric panel integrated into the billboard so people can physically feel the product.
It turns a passive format into an interactive moment, blending luxury texture with the immediacy of street media.
High-traffic placements drive trial-by-touch, while clean visuals and copy keep the focus on material quality and brand elegance.
Warmth, softness, and refined minimalism—aligning the brand with intimate, real-world experiences.
That physical interaction, simplicity, and premium craft can turn billboards into memorable experiences that people share and remember.
Bottom line: By embedding an Ultralight With Cashmere panel into the creative, Intimissimi transforms a static billboard into an interactive installation. The tactile twist elevates recall, sparks curiosity, and shows how OOH and DOOH can deliver elegance, intimacy, and participation in busy urban spaces.
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Written by: Zanni GA — BM Outdoor · Reviewed by: Ed Saenz, CEO — BM Outdoor
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