ARK Turns Shoreditch Billboard Into Winter Escape · 2025-11-27 · 4 min read · By Zanni GA — BM Outdoor
ARK Turns Shoreditch Billboard Into Winter Escape
Zanni GA — BM Outdoor 2025-11-27 4 min read#OOH#Outdoor Advertising
Quick answer: ARK’s first campaign for loveholidays turns a Shoreditch 3D billboard into a sunny mini holiday, using real sand and loungers to show how a winter getaway can lift mood during Britain’s darkest months.
Frequently Asked Questions
It’s ARK’s first campaign for loveholidays, transforming a 3D billboard in Shoreditch into a mini beach holiday to highlight how winter darkness affects people’s wellbeing and how a getaway can lift their mood.
New research commissioned by loveholidays shows that full-time workers in Britain can see as little as 90 minutes of daylight per week in winter, leaving many feeling low on energy and craving a break in the sun.
The installation opposite Shoreditch Boxpark is built like a slice of summer, featuring real sand, sun loungers, beach inflatables and warm lighting to create an immersive, mood-boosting holiday scene in the middle of the city.
Former England rugby player and mental health advocate Joe Marler ‘checks into’ the billboard, using his own story to underline how dark winter months can affect mental health and why planning a holiday can be a powerful emotional reset.
The campaign shows how insight-led research, experiential OOH and a simple, optimistic idea can turn a single 3D billboard into a powerful story about wellbeing, helping a travel brand connect emotionally with people long before they book.
Bottom line: ARK’s debut campaign for loveholidays transforms a 3D billboard opposite Shoreditch Boxpark into a slice of summer paradise, complete with real sand, sun loungers and artificial sunshine. Starring former England rugby player and mental health advocate Joe Marler, the activation brings to life new research showing that full-time workers see as little as 90 minutes of daylight per week in winter, leaving many feeling drained and craving a break. By turning hard data about winter darkness into an uplifting, immersive OOH experience, loveholidays and ARK demonstrate how a simple, hopeful scene can brighten city streets, spotlight the mental health benefits of a winter getaway and position the brand at the intersection of travel, wellbeing and experiential outdoor advertising.
Ready to advertise outdoors?
BM Outdoor plans, buys and prints OOH campaigns across all 50 states. Request a free quote with no commitment.
Explore key OOH formats by category and jump into details for specs, placements, and availability.
Billboards
Billboards are large outdoor advertising structures that attract attention from drivers and pedestrians. They provide an excellent platform for brands to showcase their message to a wide audience.
Posters are versatile advertising formats typically used in high-traffic areas. They can effectively convey promotional messages or branding with striking visuals.
Transit advertising takes advantage of public transport systems to reach commuters. It includes ads on buses, subway stations, and shelters, ensuring maximum visibility to a diverse audience.
Specialty advertising encompasses unique formats, such as murals and kiosks, which can provide a creative and engaging way to connect with consumers in specific locations.
Comments
Be the first to comment.