Magnum unveils its Double Hazelnut & Cherry flavor with a bold outdoor campaign that turns heads and tempts city dwellers.
Double Hazelnut & Cherry: Magnum’s Bold New Flavor Hits the Streets
Magnum is making headlines again with its latest indulgent launch: the Double Hazelnut & Cherry ice cream bar. Unveiled through a stunning digital billboard, this campaign transforms a busy street into a visual feast of chocolate, hazelnuts, and cherries.
A Delicious Disruption in Outdoor Advertising
Set against a dreamy pink backdrop, Magnum’s new OOH campaign captures the essence of luxury. The creative features two ice cream bars — one in creamy hazelnut white chocolate, the other in rich dark chocolate with cherry highlights. As cars pause at the traffic light, drivers and pedestrians alike are tempted by this mouth-watering visual.
Premium Indulgence Meets Billboard Strategy
Magnum's approach shows how billboard advertising rates can offer high impact for fast-moving consumer goods (FMCG). Their precise placement strategy ensures longer view time, while the bold visuals maximize memorability. This campaign is part of a broader trend of brands leveraging DOOH (Digital Out-of-Home) to launch flavors with flair.
A Sweet Moment of Escape
With Double Hazelnut & Cherry, Magnum invites consumers into a moment of utopia — a short escape from daily routines through a bite of pleasure. The brand continues to champion self-indulgence, pleasure, and aesthetic beauty — now elevated on a towering urban screen.
