McDonald’s Italy’s Olympic campaign featured playful ads, blending iconic foods with sports themes. A standout example of creative and engaging outdoor advertising.

Disruptive Out-of-Home Campaign in London and Manchester

Jam Shed is gearing up for an exciting August as it unveils its latest, disruptive out-of-home campaign in London and Manchester.

Impact and Reach of the Campaign

The vibrant initiative is designed to captivate consumers, drive trials, and boost market presence during the key summer period, with an estimated reach of more than 18 million individuals.

Interactive and High-Impact Elements

Until August 25, London’s Shoreditch will host a striking custom-painted mural featuring a unique, interactive boxed wine dispenser. Passers-by can indulge in samples, snap a picture, and immerse themselves in the refreshing and rich flavour profile of the wine.

Digital Advertising and Massive Exposure

In addition to the mural, Jam Shed’s creative will be showcased on digital road-side screens in London and Manchester, and will also adorn London buses, maximizing exposure and presence across high-traffic areas. This activity will be amplified by targeted influencer support, leveraging their reach to bolster the campaign’s impact and engage a wider audience.

Statements from the Marketing Director

Tom Smith, marketing director for Europe, said: “At Jam Shed, we’re all about blending fun with flavour and doing things differently. From our striking mural in Shoreditch to eye-catching digital displays roadside and on buses cruising through London, we’re making sure our vibrant presence is felt across the cities.”

Benefits of Jam Shed's Out-of-Home Advertising Campaign

• Massive Reach: With more than 18 million people reached, the campaign ensures significant brand exposure.
• Interactivity: The interactive mural in Shoreditch allows consumers to directly engage with the product, creating a memorable experience.
• Use of DOOH Technology: The digital road-side screens enhance visibility and real-time impact of the campaign.
• Influencer Support: Leveraging the reach of influencers helps to broaden the message and connect with a wider and more diverse audience.

This campaign demonstrates how out-of-home advertising can effectively increase brand presence and connect with consumers in a creative and memorable way, standing out in the competitive advertising market.