Mercado Ads debuts at Cannes Lions 2025 with a Latin-powered studio, live podcasts, and a bold “Hola, ¡llegué!” message that stole the spotlight.
Mercado Ads Makes a Bold Entrance at Cannes Lions 2025
With a friendly “Hola, I’m here! :)” and a sleek architectural structure, Mercado Ads landed at Cannes Lions 2025 in style. Their branded pavilion, located at the heart of the festival, became an instant landmark—not just for its warm welcome, but for its immersive, Latin-rooted storytelling.
A Space that Speaks Latin Identity
The message “Hola, ¡llegué! / Salut, je suis là!” printed boldly on the façade perfectly captured the brand’s vibrant, confident personality. This wasn’t just a booth—it was a cultural declaration. Inside, guests found a media studio, lounge areas, and interview spaces, all designed to reflect the warmth, creativity, and bold innovation of Latin American advertising.
Live From Cannes: Mercado Ads Studio
At the center of the activation was the Mercado Ads Studio, broadcasting a live video podcast throughout the week. The studio hosted international leaders in marketing, media, and tech—while offering a fresh Latin American point of view that stood out amid the global noise. One highlight was a live interview and meet & greet with @francolapinto, which drew a diverse audience and sparked wide online engagement.
From Buenos Aires to the World
As the first Argentine brand to lead a live media space at Cannes Lions, Mercado Ads made a statement: Latin America isn’t just participating in the global conversation—it’s helping lead it. With this presence, the brand reaffirmed its commitment to creativity, innovation, and regional pride on a world-class stage.
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