NFL and Nike debut Rivalries uniforms for eight teams, blending tradition, community pride, and bold design in a new era of rivalries.
A Bold New Chapter for NFL Rivalries
The NFL and Nike unveiled the first eight uniforms under the Rivalries program, highlighting some of the league’s most intense rivalries and each team’s identity. Inspired by local culture and city symbols, the uniforms will debut in one divisional home game and remain in official rotation for three seasons.
“Each uniform was co-created with the team it represents to authentically reflect what makes them, their fans, and their communities unique,” explained Ryan Airhart, NFL Product Design Director at Nike.
Community Pride Beyond the Gridiron
According to Taryn Hutt, NFL VP of Club Marketing, “Rivalries will bring new energy to the field and serve as a platform to celebrate community and fan pride.” The program aims to strengthen local pride and deepen the bond between fans and players.
When and Where Fans Can Buy Them
Starting September 10, the collection will be available at Nike stores, NFL Shop, Fanatics, official team stores, and select outlets in Canada, Mexico, Europe, and Australia.
Team Uniform Designs and Inspirations
Arizona Cardinals: Built to Last
An all-white design inspired by the desert and sandstorms, with copper metallic details symbolizing the state’s mineral and a refreshed local flag patch.
Buffalo Bills: Cold Front
An icy all-white look with silver textures, featuring a crystallized sleeve logo and a special fan tribute embroidered inside the collar.
Los Angeles Rams: Midnight Mode
A midnight blue uniform accented with yellow highlights recalling historic team moments and stadium atmosphere, plus a special fan message inside the collar.
Miami Dolphins: Dark Waters
A deep blue base with green and orange accents symbolizing speed and dynamism. Includes a fan message inside the collar and navy pants to complete the set.
New England Patriots: Nor’Easter
Inspired by regional fog and the six New England states, with silver and red accents, symbolic details, and nods to iconic phrases. The look is finished with silver pants.
New York Jets: Gotham City Football Club
Dark green with black and gray accents, this design nods to the city’s heritage and strength. Typography and graphics enhance the Gotham identity, completed with green pants.
San Francisco 49ers: For the Faithful
All-black with classic red stripes and gold saloon-style numbers recalling the Gold Rush era. “Faithful” is embroidered to honor the Bay Area community.
Seattle Seahawks: High-Decibel Zone
Featuring a soundwave pattern on shoulders and sides, the number 12 emblem, and a wolf-gray base symbolizing urban skies. Navy pants and rain-inspired details complete the look.
Tradition, Identity, and Rivalry Reimagined
These designs blend tradition with pride, setting the stage for a new chapter in NFL rivalries where identity, community, and style collide on game day.
