Kathmandu, the outdoor apparel brand, launches a new global platform with a clear invitation: “Outside, your comfort zone.” In a world where we’re spending more time indoors than ever, the campaign transports us and reminds us that—with the right gear—the outdoors can feel just as comfortable as the couch.
What’s the idea behind this campaign?
Kathmandu reframes comfort by bringing it outside. Through a series of immersive films, the brand shows that nature can be a place of warmth, ease, and everyday ritual—provided you have reliable, thoughtfully designed gear.
Where were the films shot?
The first four films were captured in the Coromandel, New Zealand, featuring local community talent. The locations act as living proof that wild places can feel like home when you’re prepared to embrace them.
Why is this execution unique?
Instead of framing the outdoors as a test of endurance, Kathmandu positions it as a space of comfort and belonging. The campaign blends cinematic immersion, authentic casting, and a lifestyle-first approach—bridging aspiration with everyday accessibility.
Collaborators and acknowledgements
Special thanks to DOC (Department of Conservation) and the Thames–Coromandel District Council for their support in making this production possible across protected landscapes and community spaces.
Final thoughts: Making nature feel like home
With “Outside, your comfort zone”, Kathmandu steps beyond performance talk to celebrate the comfort of being outdoors. It’s an inspiring reminder that home isn’t only a place—it’s a feeling you can carry into the wild with the right mindset and the right gear.
FAQs about this campaign
What is Kathmandu’s ‘Outside, your comfort zone’ campaign?
It’s a global brand platform that reframes the outdoors as a place of comfort, using immersive films and OOH to inspire audiences.
Where were the films shot?
The first four films were filmed in Coromandel, New Zealand, featuring breathtaking landscapes and local community talent.
Why does the campaign stand out?
Because it challenges the idea of the outdoors as uncomfortable, instead positioning nature as a second home when equipped with Kathmandu gear.
Who collaborated on the project?
The campaign was created with agency Motion Sickness, with support from DOC (Department of Conservation) and Thames-Coromandel District Council.
What can brands learn from Kathmandu?
That blending cultural insight, immersive storytelling, and OOH activations can elevate a brand beyond product, inspiring lifestyle connection and cultural impact.
Craft emotive OOH that resonates
Explore high-visibility print and OOH formats that elevate brand values and recall.
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