Outside, Your Comfort Zone — Kathmandu’s Campaign · 2025-10-23 · 4 min read · By Zanni GA — BM Outdoor
Outside, Your Comfort Zone — Kathmandu’s Campaign
Zanni GA — BM Outdoor 2025-10-23 4 min read#OOH#Outdoor Advertising
Quick answer: Kathmandu’s campaign ‘Outside, your comfort zone’ redefines outdoor apparel by showing how nature can be as comfortable as home, blending culture, landscapes, and community talent.
Frequently Asked Questions
It’s a global brand platform that reframes the outdoors as a place of comfort, using immersive films and OOH to inspire audiences.
The first four films were filmed in Coromandel, New Zealand, featuring breathtaking landscapes and local community talent.
Because it challenges the idea of the outdoors as uncomfortable, instead positioning nature as a second home when equipped with Kathmandu gear.
The campaign was created with agency Motion Sickness, with support from DOC (Department of Conservation) and Thames-Coromandel District Council.
That blending cultural insight, immersive storytelling, and OOH activations can elevate a brand beyond product, inspiring lifestyle connection and cultural impact.
Bottom line: Shot in Coromandel, New Zealand, the immersive films highlight Kathmandu gear turning the outdoors into a place of ease and belonging. With Motion Sickness leading the campaign, and support from DOC and Thames-Coromandel District Council, it proves OOH can inspire people to reconnect with nature through storytelling.
Ready to advertise outdoors?
BM Outdoor plans, buys and prints OOH campaigns across all 50 states. Request a free quote with no commitment.
Explore key OOH formats by category and jump into details for specs, placements, and availability.
Billboards
Billboards are large outdoor advertising structures that attract attention from drivers and pedestrians. They provide an excellent platform for brands to showcase their message to a wide audience.
Posters are versatile advertising formats typically used in high-traffic areas. They can effectively convey promotional messages or branding with striking visuals.
Transit advertising takes advantage of public transport systems to reach commuters. It includes ads on buses, subway stations, and shelters, ensuring maximum visibility to a diverse audience.
Specialty advertising encompasses unique formats, such as murals and kiosks, which can provide a creative and engaging way to connect with consumers in specific locations.
Comments
Be the first to comment.