Red Bull’s new Summer Edition in White Peach takes over Times Square with vibrant DOOH displays, blending energy, flavor, and bold outdoor advertising.
Billboards That Scream Summer in Times Square
Red Bull is heating up New York with its boldest flavor yet—the Summer Edition White Peach. Blazing across towering digital billboards in Times Square, the brand welcomes the season with a pink-hued takeover that’s impossible to miss. It's a masterclass in how Outdoor Advertising Companies make global brands feel hyperlocal.
Hello, Summer (Edition): A Fruity Visual Explosion
At the center of this campaign are the signature Red Bull cans—classic and seasonal—blasted across screens with the bold promise: “Now with the taste of White Peach.” The striking visuals command attention and blend seamlessly with the urban energy of Times Square, transforming a product launch into an iconic city moment.
More Than an Energy Drink—It’s a Summer Ritual
By leveraging DOOH (Digital Out-of-Home) media with seasonal storytelling, Red Bull positions its white peach edition not just as a beverage—but as an experience. This is where branding meets culture, and where a billboard becomes a lifestyle signal.
