Sabrina Carpenter teases her single 'Manchild' with bold billboard ads along I-69 and viral roadside clips. A creative strategy to engage fans.
Mystery and Messaging: The Billboard Tease Strategy
Sabrina Carpenter made a bold move to promote her new single “Manchild” by launching a series of eye-catching billboards in strategic locations — including the iconic Interstate 69 in the United States.
With messages like “Hey men” and “Amen”, the campaign generated massive speculation without revealing too much. This minimalist, mysterious approach drew fans in and fueled online conversations before the track was even announced.
From Roadside to Reels: A Viral Build-Up
Days later, the outdoor teasers were complemented by a clever video teaser on social media: Sabrina attempting to hitchhike on a highway, playfully reinforcing the roadside billboard theme.
The strategy not only strengthened the narrative around “Manchild” but also connected directly with her audience through storytelling that felt raw and cinematic.
Strengthening Her Musical Presence
The single follows the success of the deluxe edition of her album Short n’ Sweet, and it’s clear that Carpenter aims to solidify her space in the current pop landscape — using outdoor media as a strategic bridge between traditional advertising and digital virality.
