Smirnoff launches a vibrant 3D floating billboard in Miami with Ballyhoo Media, blending bold OOH creativity and waterfront visibility in a two-hour takeover.
OOH Goes Electric on the Water
In a bold move to dominate the waterfront, Smirnoff teamed up with Ballyhoo Media and Pivot for a two-hour roadblock campaign that turned heads across Miami. The centerpiece? A floating 3D digital billboard cruising the water with a vibrant, electric message.
Bold. Zesty. Unmissable.
With neon visuals and a larger-than-life bottle of Smirnoff Electric, the boat billboard lit up the bay with a high-energy vibe that perfectly aligned with the brand's playful and vibrant identity. The message was clear: Bold. Zesty. Electric. — just like the product.
Floating Media That Demands Attention
This campaign took out-of-home (OOH) to a new level—literally. By using digital boat billboards, Smirnoff’s message flowed through high-profile areas and premium waterfront hotspots where it couldn’t be missed by locals, tourists, or partygoers.
Immersive Marketing for a Social Audience
The eye-catching 3D creative not only stood out in real life but was designed for social sharing. The visual experience was tailor-made for Instagram, TikTok, and viral buzz—bridging the gap between physical and digital media.
OOH Innovation in Motion
In just two hours, Smirnoff’s Miami campaign showed how impactful mobile billboard advertising can be when paired with strategic placement, stunning design, and a clear brand personality. It’s a masterclass in modern OOH.
Final Thoughts: Smirnoff Makes Waves
With this waterfront takeover, Smirnoff didn't just promote a product—it created a floating spectacle that matched the energy of the city. Proof that the right mix of creativity and location can leave a lasting impression.
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