Netflix brings Squid Game to life in Bangkok with 12m animatronic statues for a giant, immersive Season 3 outdoor experience.
A colossal outdoor campaign that stops traffic
Netflix has once again proven it plays on a different level. To celebrate the release of Squid Game Season 3, the streaming giant launched an impressive Out-of-Home (OOH) activation in the heart of Bangkok, Thailand. The initiative transformed the urban space with two massive 12-meter-tall animatronic figures of the iconic characters Young-hee and Cheolsu.
An immersive and interactive experience
Located near the famous Wat Suthat Thepwararam Temple and the Giant Swing, this setup recreates two of the series’ most memorable games: "Red Light, Green Light" and jump rope. The statues rotate an actual giant rope, inviting visitors to participate in the experience. Unlike the show’s deadly challenges, this version is purely fun, safe, and perfect for viral content.
@myppjourney The Jump Rope Game in Real Life! Squid Game Season 3 in Thailand #squidgame3 #squidgame #squidgameseason3 #bangkok #thailand ♬ เสียงต้นฉบับ - ไปกับพีพี
A global advertising record
With this campaign, Netflix sets a new benchmark for outdoor advertising in Asia. These sculptures are not only the largest ever built for a campaign in Thailand but also the biggest worldwide based on a TV series. This type of DOOH (Digital Out-Of-Home) campaign enhances fan engagement and amplifies brand visibility across digital and physical platforms.
Billboard advertising taken to the next level
This campaign is the perfect example of how brands can transform traditional advertising into a memorable experience, sparking conversation, virality, and strong engagement. In an age where grabbing audience attention is tougher than ever, such physical activations prove the lasting power of well-crafted outdoor strategies.
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