Frequently Asked Questions
It’s an initiative where the brand invited top Google Local Guides to review restaurants using photos that naturally include Stella Artois, gaining visibility on a platform that doesn’t allow ads.
Because it creatively uses UGC and Google Maps reviews as a new advertising medium, placing Stella Artois exactly where diners make decisions.
Instead of physical billboards, the campaign uses high-visibility digital ‘placements’—top-ranking reviews seen by thousands searching for places to eat.
People choose restaurants based on reviews and photos on Google Maps. Stella Artois inserted itself into that decision-making space through authentic user content.
That creativity can unlock visibility even in platforms with no paid media options by leveraging behavior, UGC, and trusted digital touchpoints.
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