Frequently Asked Questions
The campaign transforms outdoor spaces into real-life versions of the CANAL+ streaming interface, using paused film frames to show movies already available on the platform.
The OOH and DOOH visuals are rolling out across major urban areas in France starting November 18th, 2025.
The visuals mimic the CANAL+ App player, creating the illusion that passersby are seeing someone’s paused movie—triggering the instant desire to hit 'play'.
CANAL+ is the only platform in France authorized to broadcast films just six months after their theatrical release, offering early access that competitors can’t match.
The creative reminds viewers that many films they assume are still in theaters are actually already available to watch on CANAL+, blending surprise with cinematic appeal.
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