Superman lights up LA with a massive DOOH display, teasing the July 11 premiere with bold visuals and immersive out-of-home impact.

A Heroic Outdoor Activation Takes Over LA

The new Superman movie is making waves before even hitting theaters — thanks to a jaw-dropping digital out-of-home (DOOH) campaign lighting up downtown Los Angeles. On one of the city’s most iconic corners, massive LED screens displayed a breathtaking animation: “LOS ANGELES LOOK UP” with clouds parting to reveal the legendary Superman logo.

July 11: Only in Theaters

Right at the heart of this cinematic build-up, the message is clear: Only in theaters, July 11. The central screen comes to life with glowing animations of Superman’s “S” emblem bursting with color and intensity, generating anticipation for the film’s premiere.

Immersive DOOH for Maximum Hype

Located above a Chase Bank branch and surrounded by heavy traffic, this corner billboard installation dominates the urban landscape. It’s a stellar example of how film studios are leveraging OOH advertising to connect with audiences at scale.

The format goes beyond traditional posters — this is storytelling in motion, with dynamic visuals, immersive placement, and bold messaging designed to go viral.

Why OOH Works for Film Releases

For major titles like Superman, large-format DOOH offers unmatched visibility and cultural impact. It taps into city energy and turns ordinary intersections into cinematic stages. Whether you're driving by or capturing content for social media, it's impossible to ignore.