Frequently Asked Questions
A new brand platform celebrating food as experience and connection, delivered through a six-week integrated campaign across TV, cinema, OOH/DOOH, social, press, and in-store.
BBH Dublin led creative. Media planning was handled by Mindshare and Posterplan for OOH, with Simply Social on digital, BackUp Marketing in-store, and The Hive Agency for PR.
Large-format billboards hero simple ingredients—like tomatoes, herbs, bread, and steak—turning everyday food into bold, emotive visuals that stop traffic and spark appetite appeal.
It asks, ‘When did we start seeing food as just fuel?’ and answers with cinematic craft and ingredient-first imagery to position food as love, memory, and connection—beyond convenience.
Yes. A special Aungier Street piece featuring a giant tomato underscores how scale and simplicity can turn OOH into a cultural moment for retail brands.
Chef Marcus O’Laoire, chef-entrepreneur Eunice Power, and Dr. Aisling Farrell (lifestyle medicine), sharing recipes and stories from the Tesco Foodies HQ.
That retail media shines when OOH/DOOH is used to elevate everyday products with emotional narratives, cohesive channel planning, and iconic, ingredient-led visuals.
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