Frequently Asked Questions
It’s an OOH and press campaign by BBH that uses fruit and veg sticker imagery to celebrate Tesco’s donation of over 10.8 million portions to UK schools.
Because it turns a serious social issue—kids not eating enough fruit and veg—into a playful and joyful creative idea built on a universal truth: children love stickers.
The campaign includes a hero Old Street Canvas takeover, Metro cover wraps, and other nationwide placements, making the scale of donations impossible to miss.
Over 140,000 children in challenged communities have received a healthy boost, with teachers reporting positive effects from the free fruit and vegetables.
That blending creativity with community initiatives can amplify brand values, turning donations into powerful storytelling across OOH, DOOH, and press.
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