Doritos Triangles Glow Bright Across Australia This Halloween · 2025-11-04 · 4 min read · By Zanni GA — BM Outdoor
Doritos Triangles Glow Bright Across Australia This Halloween
Zanni GA — BM Outdoor 2025-11-04 4 min read#OOH#Outdoor Advertising
Quick answer: Doritos’ Halloween campaign with Akcelo transforms Australia’s streets into a glowing spectacle, using its iconic triangle to light up bus shelters and billboards with spooky, minimalist power.
Frequently Asked Questions
It’s a nationwide OOH campaign in Australia that reimagines the Doritos triangle as glowing Halloween icons like bats, fangs, and Jack-o’-lanterns.
The campaign was developed by the brand experience and innovation agency Akcelo in collaboration with Doritos, part of PepsiCo ANZ.
It uses no taglines or copy—just Doritos’ iconic triangle glowing in the dark, delivering instant recognition through simplicity and bold design.
Across high-traffic outdoor sites nationwide in Australia, including billboards, overpasses, and bus shelters designed to stand out at night.
That bold creativity and strong brand identity can transform even a snack shape into a cultural icon, proving Doritos’ place in Halloween celebrations.
Bottom line: In a bold Halloween activation, Doritos and Akcelo reimagine the brand’s triangle as glowing Jack-o’-lanterns, bats, and vampire fangs across Australia. The OOH campaign relies solely on the snack’s shape to deliver unmistakable recognition, proving that simplicity and brand consistency can create maximum impact.
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Explore key OOH formats by category and jump into details for specs, placements, and availability.
Billboards
Billboards are large outdoor advertising structures that attract attention from drivers and pedestrians. They provide an excellent platform for brands to showcase their message to a wide audience.
Posters are versatile advertising formats typically used in high-traffic areas. They can effectively convey promotional messages or branding with striking visuals.
Transit advertising takes advantage of public transport systems to reach commuters. It includes ads on buses, subway stations, and shelters, ensuring maximum visibility to a diverse audience.
Specialty advertising encompasses unique formats, such as murals and kiosks, which can provide a creative and engaging way to connect with consumers in specific locations.
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