Frequently Asked Questions
It’s a large-scale OOH activation in New York City, showcasing the all-electric EX90 with the tagline ‘Performance worthy of Broadway’.
Because it places a sustainable, high-performance EV on one of the most iconic advertising stages in the world, blending product innovation with cultural resonance.
OOH provides scale, visibility, and context — transforming the Volvo EX90 launch into a cultural moment witnessed by millions of passersby in Times Square and Broadway.
That the future of mobility is electric, stylish, and ready to perform on the world’s biggest stages.
That pairing a bold product with a culturally significant location amplifies brand storytelling, turning a launch into a spectacle that resonates locally and globally.
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