Frequently Asked Questions
It’s a nationwide outdoor and transit activation where Zootopia 2 characters appear to break out of billboards, bus shelters, rooftops, and rail environments, bringing the film’s world into real-life city streets.
Because it plays with dimensionality and humor, featuring elements like a serpent tail extending beyond the billboard structure and interacting with street furniture, turning a static ad into a playful urban moment.
OOH places the film’s characters in high-traffic, everyday environments—subway corridors, trains, and key intersections—so people encounter the movie’s energy during commutes, not just in trailers or social feeds.
The rollout included transit systems like MTA and BART, bus takeovers in cities such as Los Angeles, and large-format billboards and rooftops across major U.S. markets.
That storytelling-driven OOH—using scale, interaction with the environment, and character-led visuals—can turn outdoor placements into shareable cultural moments that extend far beyond the media buy.
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