Disney’s Zootopia 2 burst beyond the movie screen with a playful nationwide campaign by OMG23, turning city streets into living storytelling spaces. Blending OOH Outdoor, Transit Media, and Print, the activation invited fans to meet beloved characters in unexpected places — from subway corridors to building-top billboards. Designed to spark delight, curiosity, and shareability, the campaign transformed infrastructure into moments of cinematic adventure.
Characters escaping the frame
The campaign’s hero executions feature Zootopia’s iconic characters bursting outside the billboard boundaries — literally. One eye-catching placement shows a giant serpent tail extending beyond the structure, wrapping around a traffic pole and seemingly slithering into the street. It’s a visual joke brought to life, perfectly aligned with the film’s inventive spirit.
By making the characters feel loose in the real world, the creative turns everyday commutes into scenes from the movie — a simple strategy that delivers instant entertainment at street level.
OOH built to capture attention and imaginations
In urban landscapes packed with competing visuals, the Zootopia 2 campaign breaks through by leaning into dimensionality, humor, and narrative. The vibrant colors, recognizable characters, and sculptural extensions make every placement an invitation to stop, look, and smile.
These creative builds — applied to rooftops, transit, and city signage — transform surroundings rather than simply decorating them. The result is an outdoor presence that feels alive, photogenic, and impossible to ignore.
A multi-channel takeover across America
Zootopia 2’s rollout bridges mediums with one cohesive goal: put the characters back among the people. Wrapped subway trains in the MTA, branded corridors across BART, bus takeovers in Los Angeles, and billboards nationwide all carry the same playful energy. Each placement stretches the story further, ensuring the world of Zootopia isn’t just watched — it’s encountered.
Whether fans spotted the campaign in transit environments or along busy intersections, the execution delivered a consistent visual tone and film-triggering excitement wherever it surfaced.
Storytelling beyond the screen
At its core, the activation embraces modern entertainment marketing: stories don’t live only on screen — they spill into culture, streets, humor, and daily life. The Zootopia 2 campaign makes that leap literally by letting animated elements break physical boundaries.
This sense of surprise and play quickly resonated with audiences, turning billboards into content moments and sparking organic social chatter. Instead of billboards that promote, these are billboards that participate.
Final thoughts
With its OOH-led takeover, Disney’s Zootopia 2 proves how entertainment brands can transform outdoor media into extensions of narrative worlds. Large-format builds, transit integrations, and character-driven humor create a campaign that is visually bold, culturally shareable, and strategically unified.
Wherever the characters appeared — on rooftops, rail lines, or street corners — one message was clear: Zootopia isn’t just back in theaters… it’s back in the city.
FAQs about this campaign
What is the Zootopia 2 OOH campaign about?
It’s a nationwide outdoor and transit activation where Zootopia 2 characters appear to break out of billboards, bus shelters, rooftops, and rail environments, bringing the film’s world into real-life city streets.
Why does the campaign stand out?
Because it plays with dimensionality and humor, featuring elements like a serpent tail extending beyond the billboard structure and interacting with street furniture, turning a static ad into a playful urban moment.
How does OOH help Zootopia 2 connect with audiences?
OOH places the film’s characters in high-traffic, everyday environments—subway corridors, trains, and key intersections—so people encounter the movie’s energy during commutes, not just in trailers or social feeds.
Where did the campaign run?
The rollout included transit systems like MTA and BART, bus takeovers in cities such as Los Angeles, and large-format billboards and rooftops across major U.S. markets.
What can brands learn from the Zootopia 2 OOH strategy?
That storytelling-driven OOH—using scale, interaction with the environment, and character-led visuals—can turn outdoor placements into shareable cultural moments that extend far beyond the media buy.
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