Navigating the Programmatic Landscape Made Easy

In a groundbreaking move, ad tech powerhouse Hivestack has unveiled Hivestack Curate, a cutting-edge DOOH marketplace designed to elevate the programmatic advertising landscape. This dynamic platform boasts customizable inventory sourcing and curated deal management, providing a game-changing solution for digital out-of-home (DOOH) advertisers.

Unlocking Unparalleled Decisioning Power

Hivestack Curate comes as a beacon of innovation, seamlessly integrating with over 390 media owners across 35 markets. This user-friendly system is fortified with first- and third-party data solutions, empowering advertisers with unprecedented control and autonomy in navigating the often fragmented and complex programmatic landscape.

Andreas Soupliotis, CEO and founder of Hivestack, expressed the transformative nature of Hivestack Curate: "Our new marketplace provides DOOH buyers with enhanced tools to operate strategically, curating their supply inventory transparently and centrally. This means more control and autonomy for advertisers, ultimately driving impactful business outcomes."

A New Era for Programmatic DOOH

One of the standout features of Hivestack Curate is its ability to offer buyers unparalleled decisioning power on the supply side. With management capabilities extending across teams and platforms worldwide, advertisers now have the tools to make strategic decisions that align with their unique goals.

Kevin McDonald, CEO at AgencyX Inc., shared his enthusiasm for the platform: "Efficiency and impactful outcomes have always been top priorities for our clients. Hivestack Curate enhances our abilities to streamline inventory selection in a strategic and customized way, unlocking incremental value from DOOH deals. This addition to the programmatic DOOH buying process provides improved visibility over our supply strategy."

Conclusion

Hivestack Curate marks a pivotal moment in the evolution of programmatic DOOH advertising. By combining advanced technology with a user-friendly interface, Hivestack has created a marketplace that not only simplifies the complexities of programmatic advertising but also empowers advertisers to curate their supply inventory strategically. As the industry continues to evolve, Hivestack Curate stands at the forefront, offering a transformative solution for advertisers seeking efficiency and impact in the dynamic world of DOOH.

In conclusion, Hivestack Curate is set to redefine how advertisers approach programmatic DOOH, providing a transparent, centralized, and user-friendly platform that puts decision-making power back into the hands of advertisers. As we embark on this new era of programmatic advertising, Hivestack Curate is undoubtedly a game-changer, propelling the industry forward into a future of enhanced efficiency and strategic advertising.