Introducing BC Place's Newest Digital Landmarks

In the heart of downtown Vancouver, amidst the bustling streets and iconic landmarks, BM Outdoor Advertising has made its mark once again. Adding to its illustrious portfolio of digital displays, the renowned outdoor advertising company has secured a significant agreement with PavCo, the provincial crown corporation, to enhance the advertising landscape around BC Place.

A Multi-Faceted Enhancement

This exciting development, which came into effect in December 2023, heralds the arrival of four striking new digital advertising faces enveloping the exterior of the stadium. As the home turf for the BC Lions (CFL) and the Vancouver Whitecaps (MLS), BC Place stands as a beacon of sporting excellence and community engagement, making it the perfect canvas for BM Outdoor’s innovative displays.

Strategic Placement for Maximum Impact

Strategically positioned to capture the attention of commuters and visitors alike, these new digital displays offer unparalleled visibility from every direction leading towards the stadium and into downtown Vancouver. Among the highlights is a colossal 25 by 85-foot wall-mounted display on the east side of the stadium, commanding attention with its sheer size and vibrant imagery.

Transforming Vancouver’s Urban Landscape

But the transformation doesn’t stop there. Along the bustling thoroughfares of Pacific Boulevard and Expo Boulevard, two additional digital posters will soon emerge, each boasting dimensions tailored to captivate the passing audience. And for those traversing the Georgia Viaduct, the existing 30 by 50-foot digital vertical spectacular is set to undergo a remarkable upgrade, elevating its visual impact with a state-of-the-art LED display.

Building Tomorrow’s Skyline, Today

Construction is already underway, with the meticulous craftsmanship and technological prowess of BM Outdoor’s team ensuring that these new installations are completed with precision and efficiency. By June, the skyline of Vancouver will be adorned with these dynamic showcases, setting a new standard for outdoor advertising innovation in the city.

A Legacy of Innovation

BM Outdoor Advertising, a division of the esteemed Jim Pattison Group, has been a stalwart in the realm of out-of-home advertising since 1908. From traditional billboards to cutting-edge digital displays, BM Outdoor continues to redefine the possibilities of outdoor advertising, enriching urban landscapes across Canada.

Driving Impact Nationwide

Headquartered in Toronto, with a network of over 25 sales offices nationwide, BM Outdoor offers advertisers access to over 200 markets, providing unparalleled reach and impact. As the latest addition to their digital portfolio emerges at BC Place, BM Outdoor reaffirms its commitment to transforming cityscapes and captivating audiences with creativity and innovation.