The past few months have presented a unique opportunity for brands to harness the power of Out of Home (OOH) advertising as a dynamic marketing channel tied to significant events. From Valentine’s Day to St. Patrick’s Day, and now Easter, brands have recognized the potential of OOH to connect with consumers in both physical and virtual realms.

Cadbury Worldwide Hide

Cadbury’s beloved Worldwide Hide campaign returned, once again highlighting the brand's commitment to generosity. Encouraging consumers to participate in an Easter egg hiding experience, Cadbury also provided an online platform for individuals to hide eggs anywhere in the world with personalized clues.

Planned by Spark Foundry and PML, with creative by VCCP, the campaign utilized various Outdoor elements including Mall Digital, Digipanels, Digital Kiosks, and SuperValu Screens.

Avonmore Fresh Cream

Tirlán’s Avonmore Fresh Cream campaign employed a mix of classic and digital formats, including Mall Digital, Digital Kiosks, SuperValu Screens, Purchase Points, Baskets & Pop Ads. Planned by Carat and PML, with creative from Goosebump, the campaign showcased tempting dessert creations featuring seasonal chocolate and fresh cream, embodying the essence of Easter.

IKEA

Capitalizing on the Bank Holiday weekend, IKEA’s campaign aimed to remind families that exploring home inspiration is a family-friendly activity. Planned by dentsu X and PML, the campaign emphasized the abundance of free activities available for families at IKEA stores, enticing parents to bring their children along for an enjoyable browsing experience.

The campaign spanned across various formats including 48 Sheets, Metropoles, Supersides, Commuter dPod, Digital Kiosks, and Bus Shelters.

Lindt

Lindt, renowned for its signature gold bunny, brought its iconic Easter confection to Outdoor advertising once again. With the tagline ‘make your Easter sparkle’, the campaign, planned by Starcom and Source out of home, aimed to evoke the joy of chocolate giving, captivating audiences on Mall Digital formats.

McDonald’s Latte

In celebration of Easter, McDonald’s introduced a seasonal twist to its menu with the latte-fied Hot Cross Bun. Planned by Source OOH and Zenith, with creative by Leo Burnett, the campaign showcased the innovative beverage across Outdoor panels including Bus Shelters, Adshel, and Mall Digital formats.

Dunnes Stores

Dunnes Stores’ ‘Make Easter Simply Better’ campaign, executed by Carat and PML with creative by The Public House, enticed consumers with images of tantalizing Sunday roasts. Appearing on T-Sides, Metropoles, Digipoles, 48 Sheets, classic and digital 6s, the campaign emphasized the anticipation of Easter dining experiences and highlighted cost-saving opportunities for shoppers.

National Lottery

The National Lottery’s Easter raffle campaign targeted holiday travelers and shoppers, offering them a chance to become millionaires overnight. Planned by Starcom and Source out of home, the campaign utilized various formats including Aerpods, Skybridge/Skyscreens, Mall Digital, Digitower, dPod Commuter, and Applegreen Screens.

Eager Eyes on GAA Championships

With the excitement for the GAA Hurling and Football Championships building, the Out of Home landscape emerges as a prime platform to capture the attention of sports enthusiasts nationwide. Recent iQ research reveals the anticipation surrounding the championships, with a significant percentage of the population expressing intent to watch or attend the matches.

For brands, leveraging Out of Home advertising during sports tournaments presents an unparalleled opportunity to engage with audiences. Contextually relevant Dynamic DOOH messaging can optimize brand visibility throughout the event, maximizing both physical and mental availability.

Heinz sets up ‘Smackable’ Ketchup Stations

In Chicago, Heinz unveiled an innovative OOH activation titled “Smack for Heinz.” Addressing the culinary tradition of adding ketchup to hot dogs, Heinz placed special billboards equipped with ketchup packet dispensers in strategic locations, offering a playful solution to the condiment debate.