Animal Trash Fashion by WWF and Cheil turns billboard advertising into a powerful voice against plastic pollution, blending fashion imagery with environmental urgency.
Animal Trash Fashion: OOH Campaign Against Plastic Pollution
Animal Trash Fashion is a bold Out-of-Home (OOH) campaign that transforms powerful visuals into a call for environmental action, showing how everyday waste is harming wildlife and ecosystems worldwide.
The Global Threat of Plastic Waste
Plastic pollution is one of the most urgent environmental issues of our time. Items as common as shopping bags, straws, and bottles are infiltrating oceans and rivers, endangering marine life and damaging fragile habitats.
When Fashion Meets Environmental Activism
The campaign takes inspiration from high-fashion photography, portraying animals entangled in waste as if styled for a luxury editorial. From a seal wrapped in plastic threads to a bird caught with a face mask in its beak, the contrast between beauty and tragedy makes the message unforgettable.
WWF and Cheil Join Forces
The World Wide Fund for Nature (WWF) partnered with creative agency Cheil to bring this message to life on large outdoor formats. Their goal: spark public awareness about the deadly impact of plastic pollution and inspire behavioral change.
Part of “No Plastics in Nature”
This initiative is a key part of WWF’s No Plastics in Nature program, which aims to drastically reduce plastic usage and completely eliminate plastic waste from the natural environment by 2030.
