Frequently Asked Questions
It’s a creative OOH and digital campaign that presents a fake luxury perfume inspired by onion shampoo, designed to change perceptions about its scent.
The campaign was developed by the creative agency Maart and the digital agency Crush, blending luxury perfume aesthetics with humor and storytelling.
Because it turns a consumer prejudice into a brand strength, using irony and elegant design to reshape the product’s image in the public eye.
It ran across outdoor billboards, social media, and influencer activations, showcasing the perfume bottle concept as the hero of the campaign.
That authenticity and creativity can turn even a controversial ingredient into a symbol of sophistication and self-confidence.
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