Quidco, one of the UK’s top cashback platforms, partners with more than 5,000 retailers including Boots, British Airways, Lego, Nike, Ocado, Tesco, and Trainline. With its new campaign “Did Ya Quidco?”, created by New Commercial Arts (NCA), the brand highlights how cashback is becoming second nature for everyday shoppers.
What’s the core idea behind “Did Ya Quidco?”
The campaign positions cashback as an effortless habit. Quidco wants to be the natural first step before any online purchase—whether it’s groceries, travel, or fashion.
How was the message brought to life?
Through bold, vibrant creative inspired by dynamic comic-book style. The ads deliver a punchy call to action—making cashback engaging, disruptive, and impossible to ignore across OOH, DOOH, and digital media.
Why does this campaign resonate with shoppers?
Because it’s universal. Cashback appeals to everyone who wants quick wins. As Dan Seager and Steve Hall, ECDs at NCA, put it: “Everyone loves a quick win. Our new campaign for Quidco gets ahead of those moments with punchy creative and a memorable line.”
What’s the brand perspective on this rollout?
Lis Barton, Chief Customer Officer at MONY Group (Quidco’s parent company), explains: “This campaign captures the essence of Quidco—making cashback second nature, whether it’s everyday essentials or a big purchase. NCA have brought this vision to life with disruptive creative that’s refreshingly unique in our category.”
How does the campaign scale across channels?
The rollout spans OOH, DOOH, video-on-demand, radio, and digital display. From billboards to online banners, Quidco ensures visibility wherever consumers shop, reinforcing its role as a trusted savings ally.
Final thoughts: Is cashback now second nature?
With 5,000+ retailer partnerships, bold creative, and a catchy strapline, Quidco is embedding cashback into everyday shopping culture. The campaign proves how outdoor and digital media can turn financial tools into habits people don’t even think twice about.
FAQs about this campaign
What is the idea behind Quidco’s ‘Did Ya Quidco?’ campaign?
The campaign aims to make cashback second nature, encouraging consumers to think of Quidco before every online purchase.
Who created the campaign?
It was developed by New Commercial Arts (NCA), with media handled by UM.
Why does this campaign stand out?
It uses vibrant comic-style creative, a punchy strapline, and multi-channel OOH and DOOH rollout to engage audiences in a fresh, disruptive way.
What retailers are partnered with Quidco?
Quidco partners with more than 5,000 retailers, including Boots, British Airways, Lego, Nike, Ocado, Tesco, and Trainline.
What can brands learn from this?
Outdoor campaigns that combine creative storytelling with everyday relevance can turn financial tools into cultural habits.
Craft emotive OOH that resonates
Explore high-visibility print and OOH formats that elevate brand values and recall.
Comments
Be the first to comment.