How to maximize the efficiency of LED screens (DOOH)

Coca-Cola and Disney+ bring Halloween excitement to ATL and JFK airports with immersive ads, showcasing the power of creative outdoor advertising campaigns.

Outdoor Advertising Campaign: Coca-Cola and Disney+ Bring Halloween to Airports

Halloween is a time of excitement, creativity, and unique opportunities to connect with audiences. This year, Coca-Cola and Disney+ have launched an impactful outdoor advertising campaign in the Atlanta (ATL) and New York (JFK) airports, immersing travelers in a thrilling Halloween experience.

The Magic of Outdoor Advertising for Halloween

Airports are ideal locations for outdoor advertising due to the high volume of travelers and the time people spend in transit. Billboards, bus stop ads, and transit media attract attention and offer a memorable experience for travelers. In this campaign, Coca-Cola and Disney+ have successfully captured the Halloween spirit, creating a vibrant and engaging atmosphere.

Benefits of Billboards and DOOH in Airports

Using billboards and Digital Out of Home (DOOH) in high-traffic locations like airports offers several advantages:

  1. High visibility and reach: Strategic placement ensures that thousands of people see the ad each day, boosting brand recognition.

  2. Emotional impact: Outdoor advertising campaigns can create deep emotional connections by delivering unique experiences at unexpected times and places.

  3. Innovation: DOOH ads allow for interactive, thematic advertisements that capture attention effectively.

Examples of Successful Outdoor Advertising (OOH) Campaigns

This Halloween, Coca-Cola and Disney+ at ATL and JFK show how OOH advertising can transform into an immersive experience. Out of home (OOH) campaigns like this create a strong impact on audiences through creativity and thematic relevance.

Some other popular OOH ads include:

  • Transit advertising in train stations or bus stop advertising, ideal for local campaigns.
  • Billboards for lease on highways and in high-visibility urban areas.
  • Digital out of home (DOOH), which enables interactive experiences and dynamic messaging.

Conclusion

Outdoor advertising—especially DOOH and billboards in high-traffic areas like airports—offers an excellent opportunity to connect with audiences. Themed campaigns like this Halloween effort by Coca-Cola and Disney+ show the power of this marketing approach to turn a simple wait at the airport into a memorable experience.

Let the Halloween spirit take flight, and explore the possibilities of OOH for your next outdoor advertising campaign!

 

 

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Why choose BM Outdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor advertising services:

    Outdoor Advertising Options

    Explore key OOH formats by category and jump into details for specs, placements, and availability.

    Billboards

    Billboards are large outdoor advertising structures that attract attention from drivers and pedestrians. They provide an excellent platform for brands to showcase their message to a wide audience.

    Posters

    Posters are versatile advertising formats typically used in high-traffic areas. They can effectively convey promotional messages or branding with striking visuals.

    Transit Advertising

    Transit advertising takes advantage of public transport systems to reach commuters. It includes ads on buses, subway stations, and shelters, ensuring maximum visibility to a diverse audience.

    Specialty Advertising

    Specialty advertising encompasses unique formats, such as murals and kiosks, which can provide a creative and engaging way to connect with consumers in specific locations.

     

    Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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