Celebrities Turn Lost Items Into Uber Exec Treasure · 2025-10-13 · 4 min read · By Zanni GA — BM Outdoor
Celebrities Turn Lost Items Into Uber Exec Treasure
Zanni GA — BM Outdoor 2025-10-13 4 min read#OOH#Outdoor Advertising
Quick answer: Uber’s ‘Lost & Found’ OOH campaign turns celebrity lost items into a public treasure hunt across London, promoting the premium Uber Exec service through humor and exclusivity.
Frequently Asked Questions
It’s an OOH campaign that turns lost celebrity items into a city-wide treasure hunt, highlighting Uber Exec as a premium yet accessible experience.
Pop icon Kylie Minogue and Formula 1 driver Lando Norris star in the campaign, each ‘losing’ a symbolic item connected to their real lives.
The campaign was developed by Mother London, known for its bold storytelling and human-centered creative approach.
OOH is used as the main stage — transforming London into an interactive treasure map where people can discover celebrity items and engage with the brand in real life.
That Uber Exec offers the same premium experience chosen by celebrities, proving that comfort, style, and accessibility can coexist for everyone.
Bottom line: Created by Mother London, the campaign stars Kylie Minogue and Lando Norris, who ‘lose’ personal items in Uber Exec rides. By inviting Londoners to find these real objects, Uber makes premium experiences feel accessible to everyone. The campaign merges storytelling, celebrity culture, and interactive OOH to elevate the brand’s human side.
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