Frequently Asked Questions
It’s a colorful and playful OOH campaign by BMB for Kerry Dairy Consumer Foods’ Strings & Things brand, celebrating the launch of Munch Mix through fun cheese cube characters.
The creative agency BMB collaborated with Bloom Design and illustrator Ricardo Bessa to bring the product’s personality to life through animated cheese cube characters.
The Munch Mix campaign runs across OOH and digital OOH sites throughout the UK, from October 20 to November 16, 2025, with media handled by Goodstuff.
Its joyful tone and character-driven design. The cheese cubes are shown playing games, zip-lining, and interacting with their snacks — turning simple visuals into storytelling moments.
That snacking can be both fun and wholesome. The campaign reminds parents and kids that Munch Mix brings joy, convenience, and creativity to every lunchbox.
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