Frequently Asked Questions
It’s India’s first biodegradable billboard, created by INTO Creative for Chupps Footwear. Built from natural materials, it’s designed to break down naturally during rainfall.
Because it replaces traditional PVC and metal structures with bamboo and organic materials, making a bold statement about waste reduction and sustainable outdoor advertising.
Bamboo, mud, clay, cow dung, hay, sawdust, and fresh limestone for the headline—making the entire structure biodegradable and environmentally safe.
It was installed in Bandra, Mumbai—one of the city’s most visible and high-traffic neighborhoods.
That sustainability can be embedded directly into the advertising medium, creating impactful campaigns that leave a message—not waste.
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