Frequently Asked Questions
The campaign launched ANZ’s sponsorship of Auckland FC with an OOH activation that turned the city into a playground, inviting fans to find hidden ‘Day 1’ football shirts.
It was developed by TBWA\NZ in collaboration with Eleven and AO Studios, combining creativity, community, and storytelling.
Over five days, clues were released on ANZ’s Instagram and via local creators. Fans raced across Auckland to locate more than 200 limited-edition jerseys.
It shows how out-of-home media can merge digital and physical experiences, driving participation and emotional connection beyond simple visibility.
It generated citywide engagement, positive brand sentiment, and media coverage—proving that smart OOH activations can strengthen cultural relevance and local pride.
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