Phantom Billstickers’ ‘Ginger Giant’ OOH campaign dazzles Auckland with a vibrant mural, street posters, and massive ginger hands, blending art and advertising.

Introduction to the Epic Campaign

New Zealand street media company Phantom Billstickers recently launched a groundbreaking out-of-home (OOH) campaign for Mac’s Brewery’s latest alcoholic beverage, ‘Ginger Giant’, located on Auckland’s iconic Karangahape Road. This campaign is a visual feast that perfectly captures the vibrant essence of the city and the bold spirit of the new drink.

Eye-Popping Mural and Creative Mastery

At the core of the campaign is a stunning mural, designed by Phantom Billstickers’ in-house custom shop build team. This mural features the mythical ‘Ginger Giant’ and not only enhances the aesthetics of Karangahape Road but also stands as a testament to the creative prowess of the Phantom Billstickers Custom Build powerhouse. The billboard-sized mural showcases the Ginger Giant in all its glory, adding a vibrant touch to the city's landscape.

Strategic Large-Scale Street Posters

Complementing the mural is a series of large-scale street posters that effectively spread the ‘Ginger Giant’ message across the area. These strategically placed posters ensure that the new beverage is impossible to miss, whether you’re walking or driving through this cultural hotspot. This DOOH strategy maximizes visibility and engages a wide audience.

The Enormous Ginger Hands: A Crowning Jewel

The standout feature of the campaign is undoubtedly the enormous ginger hands that appear to crawl from behind the campaign materials. This unique element adds significant impact and invites passersby to interact with the campaign, making the mythical creature come to life in an unexpected and engaging manner.

Creative Collaboration and Community Feedback

Katrina Steck, Special Builds and Network Maintenance Manager at Phantom Billstickers, commented: “It was really exciting to partner with Macs for Ginger Giant as there were so many new creative elements we got to play around with. Our custom shop build team enjoyed working with local, super-talented artists to create this eye-catching campaign. The placement on Karangahape Road was perfect, and we received a lot of positive feedback from people passing by. That’s always how we know we’ve done something extraordinary – when the public loves the work.”

Innovation in Out-of-Home Advertising

This campaign is a prime example of how Phantom Billstickers continues to innovate in the out-of-home media space. By blending art, culture, and advertising, they create campaigns that resonate deeply with both the brand and the community. For those interested in billboards, outdoor advertising companies, and advertising companies near me, this campaign highlights the power of combining creativity with strategic placement to achieve remarkable results.