Sales consultancy Indicator launches an optimistic billboard campaign in Auckland, celebrating sales' role in driving business growth and confidence.

Sales Consultancy ‘Indicator’ Takes Optimistic Message Out of Home

Sales consultancy ‘Indicator’ is taking its optimistic message to billboards across Auckland. As signs of business confidence start to emerge, this outdoor advertising campaign highlights the importance of sales in driving business growth.

A Message of Confidence in Times of Change

The bold campaign by Indicator celebrates the vital role of sales in generating momentum, reflecting a wave of optimism following a year of economic uncertainty. The decision to take the message to market is a conscious choice to be proactive in stimulating sales and activity.

According to Indicator’s CEO, Mike Stokes, this increase in positivity is encouraging. An example of this is the recent Herald 2024 Mood of the Boardroom survey, which reports a surge in optimism among business leaders.

“Reports indicating that CEO optimism has increased – not just in New Zealand but globally – have us feeling motivated,” says Stokes. “Optimism at the top level is crucial for building cadence and momentum. Excitement and energy are huge in sales, and we’re ready to celebrate that.”

The Only Way Is Up, Baby

The billboards, emblazoned with messages like “The only way is up, baby” and “Ready to thrive in 2025? We can help with that,” are not just about advertising; they are a powerful statement on the link between marketing and sales. For Indicator, sales is more than just transactions; it’s about fueling business growth, creating momentum, and thriving in a changing landscape. All essential elements needed right now.

“It’s important to take proactive steps in sales,” explains Stokes. “For the first time, Indicator has brought its message to outdoor advertising, reinforcing the idea that confidence, optimism, and momentum are not just values we hold but also what the economy needs right now. And yes, after a more challenging year, the only way is up for many businesses.”

Seizing the Opportunity

As New Zealand begins to see “green shoots,” Indicator calls on businesses to harness optimism and channel it into action. “We believe that the right energy at the top creates a ripple effect,” says Stokes.

With confidence levels rising and markets showing signs of improvement, Indicator’s billboard campaign is both a celebration and a call to action. And as the billboard says, “The only way is up, baby!”