JOLT Installs 100th Screen Amid Rapid Expansion in New Zealand

JOLT, the sustainable digital out-of-home (DOOH) and electric vehicle (EV) charging network in Australia and New Zealand, has reached a major milestone by installing its 100th screen in New Zealand. This achievement follows an impressive 155% year-on-year network growth and successful media partnerships across various industries.

Expanding Presence Across New Zealand

Since launching in late 2022, JOLT has rapidly expanded its footprint across Auckland, Wellington, and Christchurch. The company’s growth is driven by a strong market demand for data-driven campaigns, which is further enhanced by the introduction of Spark Intelligence. This advanced platform enables smarter campaign planning and buying, making JOLT a preferred advertising channel. Additionally, the company’s cross-channel capabilities, such as targeting audiences through its public EV charging app, have further solidified its position in the DOOH space.

Out-of-Home Advertising Flourishes in New Zealand

The out-of-home advertising sector continues to thrive, with the Out of Home Association Aotearoa (OOHMAA) reporting that Q3 2024 was the strongest quarter on record for the industry in Aotearoa. JOLT’s investment in digital out-of-home solutions aligns with this momentum, reinforcing its commitment to the industry’s future.

Chris Monaghan, JOLT’s Country Manager, expressed his gratitude: “JOLT has made and continues to make significant investments in the digital out-of-home industry in New Zealand. We are very appreciative of the support from the media industry and look forward to contributing to the category’s future growth.”

Innovation and Data-Driven Advertising

JOLT New Zealand Sales Director, Lohnȇt Waugh, emphasized the company’s data-centric approach: “To offer 100 panels is an exciting milestone for JOLT as we expand in New Zealand. 2024 has been instrumental, defined by our strong commitment to innovation and purpose-built street furniture. With Spark Intelligence, we’ve introduced an audience-based platform that redefines planning and buying, setting a new standard for DOOH advertising.”

JOLT’s network has expanded by 155% this year, showcasing the success of its insight-driven strategy. By targeting both mass roadside audiences and engaged EV drivers, JOLT screens provide advertisers with a premium platform to connect with Kiwis on the move and create impactful brand moments.

Sustainability at the Core

JOLT is not just about advertising; it also delivers sustainable solutions. Over the past two years, JOLT has provided clean energy that offsets approximately 1,057 tonnes of CO2 emissions—equivalent to planting 17,617 trees for a year or driving around New Zealand’s coastline 962 times. This makes JOLT a leader in eco-friendly advertising solutions.

Global Growth and Industry Recognition

JOLT’s expansion is not limited to New Zealand. The company has experienced record growth in Australia, Canada, and the UK. In 2024, its DOOH and charger network in Australia grew by 92%. Additionally, JOLT’s UK operations received recognition in the 2024 Electric Vehicle Innovation & Excellence Awards, winning Best EV Start-Up of the Year and Best New Services (C&I & Public).

In October, JOLT launched Spark Intelligence, an industry-first data platform transforming the planning, trading, and reporting of out-of-home media. As part of its new brand positioning, ‘Spark Change,’ JOLT continues to innovate as a future-focused public utility transforming the global EV charging market and digital out-of-home advertising.

Expanding Multi-Channel Advertising Capabilities

JOLT is the only out-of-home company with access to rich first-party data, allowing it to expand its multi-channel advertising offerings. Recently, the company introduced in-app advertising, video, and rich media ads to its suite of mobile advertising products, providing brands with more ways to connect with their audiences.

To further drive growth across Australia and New Zealand, JOLT recently appointed Carin Lee-Skelton as General Manager of Regional Sales, ANZ. This move aims to strengthen commercial partnerships and support the company’s ongoing expansion efforts.

JOLT’s continued success underscores its role as a leader in sustainable digital out-of-home advertising, providing innovative solutions that benefit both advertisers and the environment.

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