Celebrating Thanksgiving

Portillo’s celebrates Chicago-style hot dogs with bold billboards declaring “Ketchup Not Included,” sparking debate and showcasing their love for tradition.

A Bold Message for a Bold Tradition


Chicago is a city of iconic traditions, from its deep-dish pizza to its skyline. But when it comes to hot dogs, there’s one rule that stands above all: no ketchup allowed! 🌭 Portillo’s, a legendary name in Chicago’s food scene, has taken this rule to heart with their clever billboard campaign. Their bold and humorous message, “Ketchup Not Included,” reminds everyone of what makes a true Chicago-style hot dog so special.

These billboards aren’t just advertisements; they’re a celebration of the Windy City’s culinary pride. By boldly declaring the absence of ketchup, Portillo’s isn’t just promoting their brand—they’re sparking conversations and reigniting a timeless debate about hot dog toppings.

What Makes a Chicago-Style Hot Dog?


For those new to the tradition, a Chicago-style hot dog is an art form. It starts with an all-beef frank nestled in a poppy seed bun, then topped with yellow mustard, chopped onions, bright green relish, a dill pickle spear, tomato slices, sport peppers, and a dash of celery salt. Each ingredient plays a role in creating a perfect balance of flavors, and ketchup? Well, it just doesn’t make the cut.

Portillo’s billboards proudly champion this culinary classic, reminding locals and visitors alike that Chicago-style is about sticking to tradition.

Are You Team Ketchup or Team Classic?


Portillo’s playful billboard campaign also raises an important question: Where do you stand in the great hot dog debate? While some might argue that ketchup belongs on everything, Chicagoans know that their hot dogs are an exception. The phrase “Ketchup Not Included” isn’t just a rule—it’s a badge of honor for those who embrace the city’s culinary heritage.

The campaign invites everyone to take a side. Are you a ketchup loyalist who believes in breaking the rules? Or do you proudly stick to the classic recipe, celebrating the unique flavors that make a Chicago-style hot dog unforgettable?

Outdoor Advertising That Hits the Mark


Portillo’s isn’t just making a statement about hot dogs—they’re showcasing the power of billboard advertising done right. With bold, witty messaging and eye-catching designs, these billboards are hard to miss. Whether you’re driving through the bustling streets of Chicago or strolling through the neighborhoods, Portillo’s ensures their campaign leaves a lasting impression.

Why It Works


This campaign is a perfect example of how outdoor advertising can be used to reinforce a brand’s identity while engaging its audience. By tapping into a widely recognized cultural norm, Portillo’s creates a connection with Chicagoans and visitors alike. The humor in “Ketchup Not Included” makes people smile, while the message reinforces the authenticity of their food.

Join the Conversation


Portillo’s billboards are more than just an ad—they’re a call to action. Whether you’re a longtime fan of Chicago-style hot dogs or someone who can’t imagine life without ketchup, this campaign invites you to share your opinion.

So, what’s your take? Are you sticking to tradition with the classic toppings, or are you adding a modern twist with ketchup? Let us know in the comments and share your favorite hot dog experiences.

Portillo’s has proven that great food and clever advertising go hand in hand. With their “Ketchup Not Included” campaign, they’re not just selling hot dogs—they’re reminding everyone why Chicago’s food scene is one of a kind.

 

 

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