Kylie Jenner revives her iconic alter ego, King Kylie, with a nostalgic new Kylie Cosmetics collection that takes us back to her beauty roots. Nearly a decade after revolutionizing the industry with her lip kits, Kylie celebrates ten years of success by bringing back the shine, attitude, and glam that made her a pop culture icon.
The new King Kylie Collection is more than just a makeup line — it’s a tribute to the era that defined a generation of beauty lovers. With revamped formulas, bold packaging, and an aesthetic that blends nostalgia and innovation, Jenner proves that true icons never go out of style.
King Kylie Collection: the comeback we were all waiting for
Since 2015, King Kylie has symbolized rebellious glam — colorful hair, soft-dark aesthetics, bold makeup, and an unapologetic attitude that shone through every Snapchat filter. With this new collection, Kylie listens to her fans who have been asking for her return for years — and she does it bigger than ever.
It all began in 2022, when Kylie posted on X (formerly Twitter): “If I were to make a collection inspired by King Kylie, what products would you like to see?” Thousands of fans replied, asking for her iconic lip kits, the original packaging, eyeshadow palettes, brand merch, and lots of glitter. Two years later, that wish becomes a reality.
What’s inside the new collection?
The King Kylie Collection features limited-edition versions of her most loved products: four classic lip kits, new glosses, a 10-shade eyeshadow palette inspired by all the hair colors Kylie has ever had, and a highlighter with a mirror-like finish.
The packaging revives the iconic drip logo from 2015, now reimagined in metallic blue and silver tones. Each product feels like a collectible piece of Kylie’s history — designed both for new fans and for those who lived through her first beauty revolution.
A deeply personal launch
Beyond makeup, the King Kylie comeback represents a more authentic chapter for Jenner. This project reflects her evolution — from influencer to entrepreneur and cultural figure. In the campaign, she appears with dark hair, glowing skin, and a confident energy that feels like 2016, yet more mature and powerful.
Through this comeback, Kylie celebrates her growth, proving that confidence, creativity, and self-expression never go out of style.
When and where to get it
The King Kylie Collection was released on October 18 on the official Kylie Cosmetics website and will be available at Ulta Beauty online starting October 21, followed by in-store releases on November 2. As a limited-edition drop, it’s expected to sell out fast.
Final thoughts: when nostalgia meets innovation
With the King Kylie Collection, Jenner bridges the past and present of her brand, turning nostalgia into empowerment and reminding the world why she became a beauty mogul. It’s not just a collection — it’s a cultural revival that confirms the King Kylie era is ready to reign once again.
FAQs about this campaign
What is the King Kylie Collection?
It’s a limited-edition makeup line celebrating 10 years of Kylie Cosmetics, inspired by Kylie Jenner’s 2015 era, featuring lip kits, glosses, palettes, and highlighters.
Why did Kylie Jenner bring back King Kylie?
Because it represents a key moment in her career and a nostalgic connection with her fans, reviving the 2015 style and energy that defined her brand.
What products are included in the new collection?
The line includes four classic lip kits, new gloss shades, a 10-shade eyeshadow palette inspired by her hair color evolution, and a reflective highlighter.
When and where will it be available?
The King Kylie Collection launched on October 18 on Kylie Cosmetics’ official website, October 21 online at Ulta Beauty, and hits stores on November 2.
What makes this collection special?
It celebrates her evolution — blending nostalgia, empowerment, and creativity — showing that Kylie’s influence and signature glam continue to reign a decade later.
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