Audible Launches Largest AR Outdoor Advertising Campaign

Amazon’s Audible is launching what it claims is the world’s biggest augmented reality (AR) campaign to date, running on digital Out of Home screens worldwide including NYC’s Times Square, Washington DC’s National Harbor, and London’s Meridian Steps.

Benefits of Audible's Outdoor Advertising Campaign

Impactful Reach and Immersive Experience

Using 4k all-weather cameras at each location, DOOH.com took live images of the view behind each screen then created a window illusion displaying this cityscape background on screen. The screen is then transformed into fantastical worlds inspired by popular Audible Original titles, including sci-fi hit ‘Project Hail Mary.’ This cutting-edge technology exemplifies the transportive power of Audible for its listeners.

Collaboration with Leading Agencies

Agencies involved are Fold7, production studio DOOH.com, GroupM OOH, and Wavemaker. This collaboration ensures a high-quality execution of the campaign, leveraging the expertise of top-tier agencies in the field.

Benefits of Outdoor Advertising Campaigns

Outdoor advertising companies: Key Advantages

• Spectaculares: These large-scale billboards are effective in grabbing the attention of passersby.
• DOOH (Digital Out of Home): This technology provides dynamic and engaging content, enhancing the viewer's experience.
• Marca: Strengthening the brand's presence in highly trafficked areas boosts brand recognition and recall.

Relating to Billboard Advertising

Audible's AR campaign is an excellent example of how billboard advertising can be transformed with innovative technology. By leveraging AR, Audible not only captivates the audience but also sets a new benchmark for Outdoor advertising companies. This approach makes Audible stand out among other advertising companies near me and worldwide.