Lululemon Unveils Immersive 5th Ave Takeover Experience

Lululemon transforms its NYC flagship with immersive storytelling—bridging sensory design with brand identity and bold retail presence.

Celebrating a Decade of Align with Experiential Design

Lululemon has launched a bold flagship transformation at 592 5th Avenue, New York City, turning its store into a fluid, sensory-rich space to celebrate the 10-year anniversary of the Align Pant. This isn’t just a store—it’s a sculptural experience that echoes the brand’s signature softness and commitment to innovation.

The billboard-style visual impact of the space complements the concept of outdoor advertising—using physical presence and immersive storytelling to engage passersby, much like high-impact billboard advertising does in the urban landscape. With billboard advertising prices continuing to reflect value through impression and location, Lululemon’s flagship takeover exemplifies how brands use physical space to deepen brand equity.

A Space Where Movement Meets Mood

Stepping into the store feels like walking into motion. Translucent fabrics, organic lighting, and flowing installations simulate the smooth transitions of the Align pant’s fabric. The in-store textures and ambient tones create a multi-sensory experience that mirrors the seamless comfort Lululemon is known for.

The project illustrates how retail activations are evolving into branded environments—functioning almost like experiential billboards, delivering emotion, engagement, and memory.

Final Thoughts: The Cost of Brand Experience

Lululemon’s 5th Ave takeover is more than aesthetic—it’s strategy in motion. By creating a physical story, the brand amplifies its identity in one of the most expensive advertising corridors in the world. This kind of activation, when compared to billboard advertising prices in NYC, delivers high ROI through organic media coverage, user-generated content, and foot traffic conversion.

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BM Outdoor for your outdoor advertising?

Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
Affordable for all: We offer options that fit all budgets and types of businesses.
Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor advertising services:

Outdoor Advertising Options

Billboards

Billboards are large outdoor advertising structures that attract attention from drivers and pedestrians. They provide an excellent platform for brands to showcase their message to a wide audience.

Billboard

Digital Billboard

Wallscape

Digital Wallscape

Posters

Posters are versatile advertising formats typically used in high-traffic areas. They can effectively convey promotional messages or branding with striking visuals.

Poster

Junior Poster

Digital Poster

Transit Advertising

Transit advertising takes advantage of public transport systems to reach commuters. It includes ads on buses, subway stations, and shelters, ensuring maximum visibility to a diverse audience.

Transit Shelter

Digital Transit Shelter

Bus

Specialty Advertising

Specialty advertising encompasses unique formats, such as murals and kiosks, which can provide a creative and engaging way to connect with consumers in specific locations.

Mural

Kiosk

Bike Share

Airport

Urban Panels

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign

Files

January 2024 February 2024 March 2024 April 2024 May 2024 June 2024 July 2024 August 2024

Lululemon Transforms Fifth Avenue Flagship into Immersive Brand Showcase

Zanni GA. 05/20/2025

Social Media