Frequently Asked Questions
It’s an OOH campaign that teases the fifth season of Stranger Things with chilling visuals that recreate the supernatural feel of the series across London.
Visual artist Vincent Smadja reimagined the campaign using generative AI, creating a series of haunting visuals inspired by the show’s dark and atmospheric universe.
The installations appeared throughout London, transforming ordinary streets into eerie, cinematic experiences reminiscent of the Upside Down.
AI was used to extend the creative concept, allowing Smadja to visualize alternate interpretations of Stranger Things promotional art, blending digital innovation with OOH storytelling.
The eerie visuals captivated fans and generated buzz online, building excitement for the upcoming fifth season while showcasing how OOH can merge art, technology, and emotion.
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