Nosferatu Terrorizes London with Out-of-Home Campaign

An out-of-home (OOH) campaign for the horror film Nosferatu has taken London by storm, featuring 3D elements, glow-in-the-dark ink, and the chance to snag bespoke, signed merchandise.

A Horror Hit: Nosferatu's Oscar Nominations

Recently, Nosferatu earned Oscar nominations in several categories: Best Cinematography, Best Costume Design, Best Production Design, and Best Makeup and Hairstyling. This remake of the 1922 vampire classic is stirring up excitement, and the OOH campaign in London is only adding to the buzz.

Spooky Pop-Up Campaign in Shoreditch

On a wintery night in London, advertising agency BUILDHOLLYWOOD teamed up with its subsidiary, JACK, and Kinetic to create a chilling outdoor advertising experience to celebrate the film’s release to UK cinemas on January 1st. The campaign's ‘pop-up’ installation took place in the eerie streets of Shoreditch, delivering both thrills and chills.

Glow-in-the-Dark Display and Spooky Elements

The centerpiece of the campaign was a creatively designed OOH billboard featuring a suitably spooky frame from the film, showcasing characters Count Orlok and Ellen Hutter, played by Bill Skarsgård and Lily Rose Depp. These characters were presented as separate cut-out features that added to the eerie atmosphere.

To intensify the creepy vibe, text elements, including the title "Nosferatu," were printed using UV-activated glow-in-the-dark ink. As night fell, the billboard came to life, casting an eerie glow that added to the atmospheric effect.

Smaller billboards beneath the main display featured the tagline "Succumb to the Darkness," along with film reviews and the official release date. This integration of glowing text, dramatic visuals, and clever copy made for a spooky experience that captured the film’s haunting essence.

Bespoke Merchandise and Tarot Cards for Passersby

As part of the immersive pop-up experience, BUILDHOLLYWOOD set up a custom-built ‘box office’ inside the walls of their 1 Quaker Street advertising and event venue. Here, passersby received custom-printed Nosferatu merchandise and cinema tickets.

Among the exclusive items were official posters, some signed by the film’s cast, as well as bespoke tarot cards featuring occult demons such as Baphomet and Eligos. To add to the campaign's unique offering, printed garments bearing the emblem of the film’s distributor, Focus Features, were also handed out.

Putting OOH in Lights: More Stunning Campaigns

BUILDHOLLYWOOD has been behind several striking OOH campaigns for major films, TV shows, and theatrical releases. In November, they launched a large-scale billboard in central London for the Wicked movie’s UK cinema release and the musical’s official soundtrack. The 96-sheet billboard designed by OOH agency DIABOLICAL, another BUILDHOLLYWOOD subsidiary, included 3D elements like tree blossoms, cut-out features of the two main characters, and integrated green and emerald lighting.

Another notable campaign at the 1 Quaker Street venue featured a festive collaboration with French cheese brand Boursin. This 48-sheet billboard displayed a fully laden charcuterie board with Boursin as the centerpiece, using cut-out features for a 3D effect and offering passersby tear-away recipe cards for their Christmas cooking.

Conclusion: A Chillingly Creative Campaign

BUILDHOLLYWOOD’s Nosferatu campaign is a perfect example of how OOH advertising can be both creative and immersive, offering a unique experience for fans and passersby alike. With its mix of glowing text, spooky visuals, and bespoke merchandise, the campaign delivers on its promise to make London’s streets feel as eerie as the movie itself.

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