Celebrating Thanksgiving

Rockshore’s dynamic DOOH campaign counts down to St. Stephen’s Day, engaging consumers with real-time updates and pub location callouts during the festive season.

Introduction

Rockshore is ramping up the festive excitement this holiday season with a dynamic digital out-of-home (DOOH) campaign that counts down to St. Stephen’s Day. Powered by LIVEPOSTER, the campaign takes advantage of real-time updates and pub location callouts on digital screens, ensuring the brand remains front and center as one of the most anticipated days of the year draws closer.

Creative Strategy and Execution

Planned by PHD and Source out of home, this dynamic DOOH campaign cleverly combines creative storytelling with timely relevance. As the countdown to the 26th of December progresses, the high-traffic St. Stephen’s Green Shopping Centre becomes the perfect location to leverage the strengths of digital OOH. With its Green Screen technology, the campaign delivers both immediacy and impact, right near points of purchase where consumers are most likely to make decisions.

Engaging with the Community

Outside bars across the city are also getting in on the action, with dynamically-enabled panels that encourage passers-by to stop in for a ‘sos beag’ over the Christmas period. These panels are strategically placed near busy areas, ensuring that Rockshore’s festive message reaches its audience as they go about their holiday activities.

A Playful and Festive Presence

As the holiday hustle and bustle intensifies, Rockshore’s countdown offers a fun and engaging reminder to take a moment to relax and celebrate. Through this timely DOOH campaign, the brand reinforces its festive presence, ensuring it stays top of mind during one of the most joyful seasons of the year.

By combining real-time updates with high-impact placements, Rockshore effectively creates a memorable experience that resonates with consumers and enhances its festive marketing efforts.

 

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